hi, i'm sarah.
i turn insight into creative people can't scroll past, and build the systems that keep it coming.

i'm a creative strategist with ten years across campaigns, ads, content, social, production, systems, teams. agency and in-house. brand and performance. humans and AI.

i've had the privilege of working with companies including Netflix, Cornetto, HP, Bosch, LEGO, GoPay, Heinz, and many more.

jakarta based, working globally.

selected case study

campaigns that earned their scroll stop.

If you're building something and you need someone who can hold the strategy and the feeling at the same time, let's chat.

I'm interested in brands trying to make something that matters, and teams that want to figure out what that actually means in practice.

Jakarta, Indonesia · Available for global remote work