selected case studies
a decade of ads, campaigns, and things people actually watched.
end-to-end from strategy to screen, across netflix, boo, cornetto, hp and more.
Boo Dating App · 2025
A niche dating app, turned into a scalable creative engine.
1,000 creatives a week, built by a 27-person global team.
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Netflix Indonesia · 2021
400,000 Indonesians, building a spaceship together.
A Korean sci-fi film with no Indonesian characters. We made that the campaign.
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Netflix Indonesia · 2021
Hijacking Jakarta for Money Heist's final season.
Loud, unexpected, with a piracy trap.
View case study →Netflix Indonesia · 2024
Making live action feel earned for Avatar fans.
A remake and an audience primed to hate it. We led with Indonesia itself.
View case study →Netflix Indonesia · 2023
Announcing a price drop by looking as cheap as possible.
Netflix cut its Indonesian subscription price. We leaned into the cheapness.
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Netflix Indonesia · 2022–2023
Fan experiences that live online long after they're over.
Three events, three shows. One belief: it's about what people say when they leave.
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HP Indonesia · 2021–2022
A corporate mentorship programme that people actually wanted.
HP wanted to support Indonesian creatives. We made it feel like an opportunity, not an ad.
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Cornetto SEA · 2024
Once you unwrap it, you can't go back.
A K-pop ambassador, a SEA launch, and the insight that celebrity is never the whole campaign.
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